Tuesday, July 7, 2009
Day 8 - Spying on Competition
Time for some ' competitive intelligence' :)
The 2 sites on spot # 1 and #2 are actually showing up for a lot of related terms as well; so I wanted to take a closer look and their incoming links
went : https://siteexplorer.search.yahoo
and plugged in the first site
important here is to select only the incoming links and only the links that are coming from outside the page.
I am only showing the first couple of results here ( for some reason blogger will not let me import a full screen capture right now )
but basically the whole page looks like that. There are 3 or 4 blogs providing hundreds( thousands of back links to the site )
which probably means their link is those sites sidebar or footer.
The other interesting thing is that the site is being linked to by multiple profiles at " The Knot " which is probably THE authority site when it comes to weddings.
the second site is actually a little different. ALL their links come from maybe 4 or five sites
buzzle and, I assume their sister site 'vegaswedlock and vegaswedlockinvitations'
again probably in the sidebar or footer.
Take away from this :
Aside from the domain age that is difficult to overcome - neither of the sites have any kind of " power links" coming in. ( i.e. .edu or .gov domains ). building enough blogs and posts on them - seems to be the key here
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